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Posts Tagged ‘iPhone’

***Guest post by Kevin “Special K” Green***

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Foursquare (if you don’t know what Foursquare is, stop now and go back to playing Angry Birds) completely overhauled their app this week and launched #AllNewFoursquare. If you’re a long time reader of the blog, you may remember Monsieur Baguette’s unofficial rules of the game. And if you know Monsieur personally, you are aware that he is ADDICTED to Foursquare and it has spilled over to his family and friends. For example, our 84-year-old grandfather checks-in daily and our 7-year-old cousin knows more about the app than his mom! (Just kidding if you’re reading this, Aunty Joy, but if you’re not, he does!)

So to get back to the point of this post, I’d like to review the pros and cons of the #AllNewFoursquare.

The pros:

The new format is super clean and easy to use. Checking-in, adding a picture to your check-in, commenting on and uploading your check-in to Facebook and Twitter are all very simple. Although the share buttons are not labeled, any iPhone user can figure them out.

Check-ins with a picture or comment and user profiles have an improved look and almost made me forget what the old profiles looked like (they were too blocky and provided less info).

The ability to “like” or “dislike” a venue is interesting, too, because the ratio of likes to dislikes or dislikes to likes may sway your decision.

Lastly, the explore tab provides a more intuitive user experience. The feature not only shows you venue recommendations with their location simultaneously, but it is faster and visually appealing. Also, it is easier to choose the category of venues and locations and the suggestions change based on the time and day of the week. For example, it will give you shops, coffee joints and restaurants on a weekday and bars, clubs, theaters, etc. at night on the weekend – which is very savvy. I barely used the old explore tab due to the inaccuracy of the suggestions and the long wait time while the recommendations loaded. But now it’s great. And I doubt my Yelp app will be used any time soon.

The cons:

The running timeline and the check in “like” button. What is this Facebook??? Seriously, we love Foursquare because it was so different in many ways from “The Book.” If you, like me, have some rapid checker-iners, then your “Friends” tab will be clogged up with the same person checking-in all day. I don’t need to see that! If I could propose an additional redesign, it would be this one change. They could make it an OPTION to see past check-ins. This would appease the Foursquare-masochists. The “Friends” tab would show the most recent check-in and with a touch of the screen, you could see a person’s “timeline.”

Final thoughts:

Obviously, Foursquare did not lose me as a user due to the redesign. Honestly, I love the new look (at first I was a little disappointed) and the ease of exploring. But I feel that I will open the app fewer times each day due to cons listed above.

I ask that you don’t let my opinion influence how you use or don’t use the app. Hey, you might be a new user and absolutely love it or you may be my mom and tweet things like, “The new foursquare app stinks!” I recommend you check it out for yourself and let us know what you think.

Monsieur Baguette, how many baguettes does Foursquare earn for #AllNewFoursquare?

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Long ago, AT&T and Verizon put their proverbial stakes in the ground as it relates to messaging.  Each company chose (smartly) to stick with its network’s strength.

AT&T continues to drive home their message of speed after its “more bars all over the world” campaign did not exactly resonate or keep calls from being dropped and Verizon stresses its network’s reliability while employing the classic “look at the dead bird” trick to distract users from its network’s shortcomings.

But, who is winning the battle in the public’s eye? This question gets even more complicated as iPhone users will get the choice in only a few days to abandon the network who brought them the iPhone in search of greener pastures, the Verizon iPhone.  Will people choose speed and occasional dropped calls/service interruptions or a slightly slower network with less capability but more reliable phone service?  The number of canceled plans will tell the story.

AT&T is not sitting on the sidelines waiting.  They are trying to get out in front of the potential huge loss of customers and the negative PR associated with it by e-mailing its current iPhone users, including me.  If the subject line “Feel free to make a call while reading this e-mail” isn’t clear enough, the ad in the body of the e-mail takes care of it (see image below).  Verizon’s network limits the functionality of the iPhone and prevents users from a critical benefit, multitasking.  AT&T is targeting iPhone data gluttons and rightfully so.  Why have an iPhone if you can’t be on the phone with a friend while surfing NYMag.com for the closest critic’s pick restaurant to meet at?  Well done, AT&T.  This is the first message I’ve received and my guess is that it is the start of a campaign that will run until the iPhone hits Verizon stores on 2/10.  Its goal - to retain as many iPhone users as possible.

What do you think?  Will AT&T’s network speed and functionality message keep iPhone users on its network and prevent a mass exodus? Or will iPhone users opt for reliability and tear up their AT&T contracts in the street?

*Baguette rating is pending until the numbers are released as to how many AT&T iPhone users switched their service to Verizon.

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Because we all do enough reading during the week, here are some photos I’ve taken with my iPhone while traveling or just walking around my neighborhood for you to perusse:

Nolita, NYC

Florence, Italy

Florence, Italy

NoHo, NYC

Cape Town, South Africa

Cape Town, South Africa

SoHo, NYC

Nolita, NYC

SoHo, NYC

Nolita, NYC (my apartment)

Santa Monica, CA

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